Province and Province is a shopping mall shopping platform that helps users search for preferential products on their mobile phones and then navigate to physical stores for shopping or consumption. Unlike e-commerce companies such as Amazon, Taobao, JD.com, Suning, Tmall, and other provinces, the APP helps consumers to go to offline physical stores to "golden gold", that is, to buy good quality, good prices and services in physical stores worldwide Good goods or services. Provincial and provincial APPs bring together discounted merchandise from all types of offline physical stores, link them with consumers purchasing needs, and help them to carry out advertising, promotion and sales on mobile phones by empowering physical merchants with mobile marketing capabilities and tools at the retail end. Own goods or services to attract consumer users to receive promotional pushes, search for offers on the go, and navigate to store shopping or consumption.
As an O2O marketing tool, the provincial and provincial APPs create value for physical merchants as follows:
1. [Effective payment] No need to invest in APP development, use provincial and provincial marketing functions as needed, pay commissions, and zero risk;
2. [Effective marketing] Use mobile phones to independently realize one-stop marketing “mobile advertising + digital promotion + online sales”, with high ROI;
3. [Accurate customer acquisition] According to the brand positioning, the brand owner or the merchant publishes a promotional advertisement for the product to attract target customers to the store;
4. [One-click promotion] Instantly convert the information of offline store promotions into mobile advertisements and digital promotions to attract customers to the store;
5. [Invite to shop] Invite offline customers to download provincial and provincial APPs, push future promotion information to them, and invite them back to the shop;
6. [Retained information] Self-built customer private domain area, one-click retention of information for acquiring, transforming, retaining and "fission" customers;
7. [Unmanned Sales] Online order receiving and delivery, adding unmanned sales channels, reducing marketing and promotion personnel, and increasing sales;
8. [Different industry promotions] Publish preferential information, participate in other brand joint promotions, and get more user attention;
9. [Self-employed direct sales] implement the D2C model, eliminate middlemen, and achieve self-directed sales to consumers
10. [Direct collection] The payment for the sale is directly collected from the shopper, and is no longer "held" through the platform;